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St. Johns County is donating $ 2 million in taxpayer loan to boost tourism

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Right away $ 2 million loan From the county’s general fund now granted by the St. Johns County Commission, local tourism leader Richard Goldman says his organization can do more to help the industry recover.

Goldman, president and CEO of the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau, said the recent County Commission vote means more dollars will be available for advertising. That will help the province’s largest industry – tourism – continue to recover from the financial impact of COVID-19.

While St. Augustine is buzzing, visitor traffic is still not normal, Goldman said.

“There is still a lot to do,” he said.

COVID hits St. Johns County’s tax revenues

The visitors and conference office provides marketing for the province as a destination under a contract with the province. The advertising is paid by the 4% bed tax, which is added to the short stay bills.



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